✦ case study — Concept build
Balmoral Flat Roofing
A deep one-page site for a flat roofing specialist — 2,400 words of expert copy, service sections, a gallery, reviews and a full FAQ.
The brief
Flat roofing is a specialist trade where customers do real research before calling. This concept tests a different challenge than J5: a one-page site deep enough to answer that research — and position the contractor as the expert worth calling.
The approach
Instead of a thin brochure, the page becomes a mini knowledge base: five services explained properly, an honest guide to choosing the right membrane, a start-to-finish process timeline, finished-work gallery, customer reviews, accreditation proof, and a multi-county coverage section. Ten tap-to-call entry points and a quote form close the deal.
What’s in the build
- 2,400 words of expert, SEO-oriented copy on one fast page
- Five service sections with real trade detail
- Educational content: choosing the right flat-roof membrane
- Finished-work gallery and customer reviews
- Accreditation and insurance trust section
- Multi-county coverage (Nottinghamshire, Derbyshire, South Yorkshire)
- Full FAQ accordion + quote form + 10 tap-to-call links
