✦ case study — Concept build
J5 Roofing
A complete one-page site for a family roofing business — trust-first copy, tap-to-call everywhere, and a before/after comparison slider.
The brief
What does a local roofer actually need from a website? Not a brochure — a phone that rings. This concept explores a one-page site built around one goal: turning a worried homeowner with a leaking roof into a phone call.
The approach
Everything on the page earns trust fast: family-run positioning, plain-spoken copy about how jobs are handled, a three-step process that removes surprises, and a clear service radius so visitors instantly know if they're covered. Tap-to-call buttons follow the visitor down the entire page, and a before/after drag slider shows roof work in a way words can't.
What’s in the build
- One-page conversion structure with persistent tap-to-call
- Before/after drag-comparison slider
- Three-step process section that pre-sells the visit
- Service-radius section (ten miles around Sutton Coldfield)
- Quote form + six tap-to-call entry points
- 1,000+ words of local-SEO copy on a fast static build
